A longtime marketer, Rodney Mason never imagined he’d be raising free-range cattle and producing and distributing 100 percent grass-fed steaks, hot dogs, sausages and ground beef. But when his wife’s health crisis prompted the couple to clean up their diet, Mason was dismayed to learn just how unhealthy our food supply really is and how little most consumers actually know about it. This is especially the case, he found, with meat.
Determined to create change, Mason founded Nurture Ranch, a grass-fed beef brand committed to total transparency, humane animal treatment, single-steer processing and offering the most nutritious beef possible. Along with its great-tasting products, the company’s innovative Nurture Tracker program wowed New Hope editors at Natural Products Expo West 2018, earning Nurture Ranch the NEXTY Award for Best Transparently Sourced Product. Here, we talk with Mason about his game-changing brand.
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As consumers strive to find the cleanest and greenest labels that support their health goals and their values, the race is on for the new must-have ingredient: radical transparency.
Another Superstar to Look out For: Nurture Ranch Traceable Grass Fed Beef.
This 2018 NEXTY Award winner promises beef from one cow, from birth to slaughter. Certified by the American Grassfed Association, the tracking code also lets you see the animal’s history, including its genetics, health metrics and the specific grasses grazed.
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Tests of ground beef show grass-fed is less likely to harbor dangerous bacteria.
Sustainable beef—especially grass-fed beef—is less likely to harbor superbugs—bacteria that are resistant to three or more classes of antibiotics.
Antibiotics in Meat Could Be Damaging Our Gut.
There is evidence that people who consume antibiotic-laced meat will get some of the drugs, as well as resistant bacteria, into their own digestive tracts.
A growing body of scientific research shows antibiotics we take as medicine can disrupt the bacteria that are key to properly digest food and process fats. This disruption has been linked to the rise of obesity, juvenile diabetes, asthma and allergies and some researchers also believe autism, Alzheimer's and Parkinson's disease. read more >
Free range beef grazing grows bee population and reverses desertification.
We love the notion that a happy cow yields great meat. Finally, the flavor of grass-fed beef is living up to the hype. Health- and eco-conscious consumers have led the way, growing grass-fed sales by more than 100% annually for the past five years, compared to 7% for conventional beef.
Consumers who ate grass fed beef for only four weeks showed significant increases in omega-3s compared with those eating grain-finished meat.
Video of real superbugs quickly forming immunity to high concentrated levels of antibiotics like you would find in a cattle feed lot. The concentrations of antibiotics quickly make them stronger and more resistant to treatment.
Antibiotics in your meat: What's the big deal?
The Hidden Health Hazards of Antibiotics in Meat
Growth Hormones Fed to Beef Cattle Damage Human Health